“Easy Makeup Palettes for 2012” by Licensed Beauty Expert, Rachel Odem

When I am consulting with clients I am often asked “What kind of makeup should I use?” I am a true makeup junkie so this question is never easy for me to answer because I have so many brands I love for so many different reasons. I really like to use makeup palettes because they are compact and portable. I carry them in my purse and in my makeup kit.  If the thought of wearing makeup is somewhat overwhelming for you, I suggest you check these palettes out and add them to your collection. They will definitely help make the process easier. Simple changes can make a huge difference.  Maybe choose one facial feature you would like to work on enhancing in 2012. I hope these tips  help you to create natural, simple and affordable makeup looks in the new year. – Rachel O. 


1) Seena Brow Palette -Perfect assortment of colors to shape your brows to perfection. I am not a big fan of brow stencils, but I think for a beginner they can be helpful. This palette comes with stencils and a brush.

2) Kevyn Aucoin Eye Shadow Pallette #6 – These colors are highly pigmented and everytime I wear these colors on my eyes, someone almost always compliments and wants to know where I got it.

3) Ruby Kisses – This is a Makeup Artist’s dream. Perfect shades of foundation in one palette. I use the colors as concealers too. I take my brush and custom mix colors. Hats off to Danessa Myricks for creating this one because I have tried looking for foundations in a palette before and it is not easy to find. These are affordable and you can may even be able to find them at your local beauty supply.

4) Smashbox– I would like to kiss the genius that came up with this idea. Learning how to correctly highlight and contour is no easy task. Smashbox makes it easy with this palette because it comes with instructions and a diagram. I even use the colors for eyeshadow sometimes, which creates a great nude look.

Get The Look: Smoky Eyeshadow Holiday Beauty Series by Licensed Beauty Expert, Rachel Odem

Hey Chicas! It’s week two of the holiday beauty series. Last week I shared a DIY Smoky Eye look on the blog and so I thought I would share some
of the same tips with a little bit of twist for all of you.

The holiday season is a great time to glam up your makeup look, so why not be bold and try a smoky eye. Most people have a little bit of difficulty with getting the look right, so read these tips and watch the video and you will perfect this look in no time. Enjoy!

Prime: Apply an eye shadow primer or cream shadow to the lid. This will make the color more intense and help the color to stay on all day. I have noticed a lot of my fellow YouTubers seem to like the pencils from NYX Cosmetics.

Tools: You will need a flat brush to layer the shadow on multiple times and create a deep sultry dark smoky eye. Try brush #242 from MAC. I love it because you can use it for concealer too.

Shade: Corinne is wearing the most popular shade for a smoky eye, but I love to see the smoky eye in different colors. Be creative. Try creating this look with the classic black, blue or even purple. Check out the video below to see my twist on a blue smoky eye.

Refine: Line your upper lash line and inner rim of the lower lash line with a black eyeliner. Be sure to smudge the liner to create the smoky effect. Finish with black mascara and a pair of lashes and you’re done. Remember not to over do makeup by keeping the rest of your face neutral.

What DIY makeup tips would you like to see here? Please share your thoughts in the comments section. Thanks!

Holiday Beauty Series: “Eyes” by Rachel Odem, Licensed Beauty Expert

Welcome to the holiday beauty series, stay tuned to the blog by the end of the next couple of weeks you will have tips for a complete holiday look. We will talk about colors and suggestions for eyes, lips and cheeks. Today’s post is all about the eyes. – Rachel O

1)     To start use a neutral shade maybe a shade or two lighter than your skin tone, Because it’s the holiday season you can add a festive look by using a shadow that has a hint of shimmer or glitter. Apply the shade from your lid to brow bone


2)     To create depth take a brown shade or slightly warmer shade and apply this color in your crease. This will give your eyes a brighter look by placing the color between the brow bone and lid.

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3)     Lastly because it’s the holiday season it’s a great time to think outside the box and a pop of color to enhance any facial feature you choose such as your cheeks or lips. For this look we are adding a dash of bold color to the upper and lower lash line. If you really want the eyes to stand out add a pair of false lashes and black mascara. n this tutorial I used Aqua Liner and shade #1 from Milani Cosmetics for a bold pop of color however should you want to be more traditional with your holiday look you can never go wrong with black, it is classic and looks great on everyone.

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Have fun with the look and stay tuned in December for the rest of the holiday look.


Colors Used from Milani Cosmetics

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Rich Java Base Shade

Intermix Eyeshadow

Shade #1 in Infinite Liquid Eyeline

Aqua Eyeliner

Determining Your Skin Type

Determining Your Skin Type

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When you visit a licensed esthetician, a great benefit is a thorough consultation and skin analysis to help determine your skin type. This analysis can assist you in developing a skin care regimen. I had a client last week who had the most beautiful skin, so I had to ask, “What products do you use on your skin?” To my surprise she replied just water. This is not uncommon if you have great genetics. You could be blessed to have beautiful, wrinkle free skin until you are in your 80’s. However, I still recommend using a facial cleanser only because water does not actually cleanse the skin. It is just a rinse, which means even if you use it every day, you will still have dirt left on the skin. If you have never had a facial, I highly recommend you visit a licensed esthetician, but in the mean time, here are a few tips to help with determining your skin type.

  • For most people genetics and ethnicity are a big factor in skin type
  • Generally the size of your pores indicates your skin type: Small pores=dry skin,  Large pores=oily skin, Normal pores=Normal combination skin
  • 85% of people have combination skin. Just because you are oily in your T-zone does not mean you have oily skin. An oily T-zone usually indicates combination skin.
  • Oily skin is predominantly indicated by two factors: large pores and acne or blemishes.
  • Normal skin is balanced with a sufficient supply of sebum and moisture.

Check out this video showing what happens in a skin treatment appointment

by Rachel Odem, Licensed Beauty Expert ( of MakeupByRachelO.com )

“Black Don’t Crack!” by Rachel Odem, Licensed Beauty Expert

Two weeks ago we welcomed Licensed Beauty Expert, Rachel Odem to the site as a contributing guest blogger on all things beauty – related. Her first post was on Common Skin Concerns for Women of Color and today she provides more helpful tips! – *Mae*


by Rachel Odem, Licensed Beauty Expert

Have you ever heard the statement Black Don’t Crack? Mostly when people say this, they are referring to black skin and how it seems to age at a slower pace than people of other races. This is partly true due to the fact of blacks having more melanin.  Melanin helps to protect the skin from UV rays.  This brings me to an important skin care myth amongst the black community, because we do have increased melanin. Many blacks do not believe they need to wear sunscreen. While the increased amount of melanin in the skin will help to protect from the sun, in today’s environment the risk of skin cancer is a very real risk when you go without any sun protection. Also 80 to 85% of aging is caused by the rays of the sun. I love seeing a woman of color whose real age is closer to 60 but her skin looks the age of  a 30 year old. I take the risk of sun damage very seriously and so should you. Here are some thing you can use to protect your skin from the sun.

1) If you prefer a natural look, try a tinted moisturizer. As a busy mom this is one of my favorite products to use but it has the multiple uses of sun protection and daily moisturizer. On the high end of the price range I recommend Bobbi Brown Extra Moisturizer (SPF 25), on a lower end budget I like Black Opal Resurfacing Moisturizer (SPF 15).

2) Stay away from the sun during peak hours. This is usually between 10am and 3pm.

3) When shopping for sunscreen products, be sure to look for a SPF minimum of 15.

4) Wearing a foundation will help to provide an extra layer of protection. Look for products like mineral powders that contain titanium dioxide.

5) Don’t forget children under the age of six months should avoid being exposed to the sun. Obviously this is next to near impossible for some, so please just do your best to give babies a hat and some type of protective clothing.