Fro Fashion Week – Fall 2011

For Immediate ReleaseCOMEDIENNE KIM COLES AND ATLANTA MAYOR KASIM REED SUPPORT 'FRO FASHION WEEK Natural hair community comes out in droves for the weeklong empowerment eventATLANTA - 'Fro Fashion Week is the brainchild of Tarin Boone of Naturally Me! Media, LLC. Created to provide an outlet for trendsetters in the natural hair industry, 'Fro Fashion Week is the ultimate celebration of the natural woman. With consumer and professional workshops, natural beauty care bloggers, 'Fro Fashion Show, penthouse party and unique on-site activations by leading brands, 'Fro Fashion Week elevates the conversation above the level of trade shows and expos and makes it intimate, intellectual and attentive to the expectations of the sophisticated woman. "No one sets the trends for natural hair, we may get a little monthly column in a magazine but no one says this is what's hot! I am able to do that by providing an experience that really caters to natural women from all over the world and exposes them to what's next in the industry," says Boone.'Fro Fashion Week will take place September 17-25, 2011 at the Melia Hotel located at 590 West Peachtree St. NW, Atlanta, GA 30308. The weeklong event, endorsed by comedienne and natural hair enthusiast Kim Coles, has something for everyone. Those who purchase an all access pass for $125 have access to all workshops and seminars, 'Fro Fashion show, Penthouse 'Mix and Mingle' party, 'The Runway' shopping Arena, Beauty & Bloggers lounge and Bon Voyage Pool Party, topped with a swag bag filled with goodies from event sponsors. Guests can also opt for $75 one day passes that afford them access to all workshops and seminars for that respective day, "The Runway" shopping Arena, Beauty & Bloggers lounge and a swag bag filled with sponsored products. Those purchasing a one day pass for Saturday, September 24th will also receive access to the 'Fro Fashion Show.Those looking to forgo the workshops and party instead can purchase a la carte tickets to three special events. On Friday, September 23rd, guests can hobnob with Kim Coles and other influencers while indulging in hors d'oeuvres at the Penthouse Party. The event will take place at Hotel Melia Club from 8 PM - 11 PM and is $20 to attend. Those looking for their fashion fix can purchase a $25 ticket to the 'Fro Fashion Show. The show takes place on Saturday, September 24 from 8 PM - 10 PM at Hotel Melia's Georgia Ballroom. Guests can bid adieu to 'Fro Fashion Week at the Kinky Curly Bon Voyage Pool Party at the posh Hotel Melia Sol Deck Pool. This event is from 5PM-8PM and guests will be provided light fare. To purchase tickets, visit are a number of free events available throughout the week including the Being Beautiful is Naturally Me! Community outreach project presented in conjunction with the Atlanta Youth Services and For Sisters Only. This day of empowerment, self acceptance, learning, fun and fellowship is limited to fifty young ladies. Visit for a full schedule.'Fro Fashion Week has garnered the support of a number of partners as well as the City of Atlanta. Atlanta Mayor Kasim Reed and the Atlanta City Council have officially proclaimed September 17-25, 2011 'Fro Fashion Week in the City of Atlanta. Mayor Reed also awarded CEO and Founder Tarin Boone with the prestigious Phoenix Award for her "extraordinary efforts to bring the beauty of natural hair, skin, and body to women all around the world."Beauty care partners include: Shea Moisture, Jessicurl, Organic Root Simulator, and Curls. Fall 2011 Sponsors are: Bee Mine Products, Kinky Curly,, Thirsty Roots, Tonnae Nicole Cosmetics, and Mhe Magazine.Those tweeting from the event are encouraged to follow @FroFashionWeek. You can also like 'Fro Fashion Week on Facebook by NATURALLY ME! MEDIA, LLC Naturally Me! Media is an integrated media and marketing company specializing in the promotion of natural hair and beauty care for women of color. The Naturally Me! Media platform includes: events, an educational website, free mobile app, NaturallyMe, consumer engagement event; 'Fro Fashion Week, social network CurlFriends City and social media pages on both Facebook and Twitter. For more information, visit

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