Afrobella on Black Beauty: My Black Is Beautiful ‘Beauty Fit For A Queen’ Campaign

For the month of February, Patrice Yursik of has partnered with the My Black is Beautiful platform to celebrate and honor the everyday Black woman with their 'Beauty Fit For A Queen' program. Continue reading to learn more about the 'Beauty Fit For A Queen' campaign and Afrobella's thoughts on beauty and black beauty icons. 

Patrice Yursik of

1. What is the mission behind the MBIB "Beauty Fit for a Queen" campaign?It's such an awesome exciting partnership with so much synergy! The mission is to celebrate our unique beauty with tips on and product picks available at the Kroger Company stores, encouraging and reminding us to recognize that our beauty is truly fit for a queen. So often we don't take that special time to care for and pamper ourselves and restore ourselves. This campaign is a reminder of that important need for self care and self appreciation for women all shades of beautiful.2. How do you define beauty?To me beauty is equally internal and external. It's about taking care of your skin, expressing yourself with makeup and using hair products that benefit and enhance your hair's beauty. It's also about taking good care of yourself internally and just living in beauty, walking in beauty and spreading beauty and love in your everyday actions. 3. What trends do you see emerging in black beauty this season?I actually just blogged about my beauty and health predictions! I see a resurgence in legacy brands - look at Olay for example, I grew up watching my my mom use their products and now they're still innovating skincare and I use their new products. Pantone's color of the year is marsala, an earthy deep red that is beautiful on our skin tone. I also think skincare will be starting earlier for ladies, think teens and tweens. I think classic beauty looks like winged liner and smokey eyes will continue to be popular even while the new generations of beauty gurus will remix those classic looks via visual social platforms like Instagram and YouTube and Snapchat. 4. As we celebrate black history month, we'd love to know who some of your favorite icons in black beauty (people or brands) are and why.My mother inspired me the most, her beauty routine, her love of luxurious products , her willingness to try bold lip and nail colors, her belief that "beauty is as beauty does." I greatly admire Diana Ross for setting the standard and now I love the way Tracee Ellis Ross owns her beauty. Seeing Josephine Baker on film taught me how transcendent and powerful our beauty could be. My contemporary icons include Erykah Badu, Ledisi, Janelle Monae, Solange and of course Miss Jill Scott.

For more information on the ‘Beauty Fit For A Queen’ program, visit www. or

Tags: Afrobella, beauty fit for a queen, black beauty, my black is beautiful, patrice yursik, procter and gamble

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